The psychology behind building brand loyalty: Key takeaways for TV Manufacturers In India
Yet another year is approaching its end, and just like before, celebrations for this year's Festive season are gaining momentum. Usually, enthusiasm and vigour in people are relatively high around this time. It is a perfect time for sellers worldwide to use this opportunity to lay their best-selling pitch.
But is there a cookbook of sellers that will facilitate them In doing that? This article is our attempt to prepare a roadmap for your online journey This festive season. It will also highlight features from BigCommerce that enable you to Unlock your store's full potential in building brand loyalty.
Let us start with an analogy
In 2013 Nokia, a top mobile manufacturer, nearly went bankrupt until Microsoft intervened and stretched Nokia's manufacturing journey to an extent. With a 50% market share in 2007, Nokia had only 5% in 2013. A brand that Microsoft later acquired to its benefit. Once the news was out, it triggered a downturn of events for Nokia, starting with the departure of its clients.
It is helpful for businesses to have factors that led to the failure of other organisations in their hindsight. More often, learn from mistakes that other organisations commit. What failed in the case of Nokia is an important message to know for every seller looking to build brand loyalty and sustain it. But building a solid brand reputation needs an entirely different strategy from what is required to support it. Let's explore this in greater detail.
Mobile Manufacturing Giant: What's the Best Way to Build Brand Loyalty?
No Innovative Temperament
Critical insights for this festive season. Give your store the technical upgrades it needs to match the enthusiasm of the buyers this holiday season. Something similar happened with the leadership of Nokia, which failed to push for technological innovation fast enough after 2007.
It launched technically inferior Nokia mobiles that were not a match for high-end mobiles launched by Apple and Samsung. So having a critical eye for technical supremacy can keep you ahead in the competition.
With BigCommerce offering headless commerce architecture, you can deliver a high-quality content experience at the frontend serving various touch-points that customers use nowadays to transact business. It enables your BigCommerce store to deliver content optimised for multiple devices, decoupling the frontend from the backend, precisely separating the presentation layer from the ecommerce engine.
Decoupling, which is the frontend in most cases, will allow your brand to be device-agnostic. You deliver content, products, and payment gateways to smartwatches, kiosk screens, and other devices.
To further add to the technical ingenuity, BigCommerce offers a fantastic set of tools like SDKs for Android and iOS to build mobile apps for both operating systems. Mobile is gaining traction when it comes to ecommerce transactions. It has a unique design and UX that cannot be overlooked.
Recent data from Shop visible shows that mobile devices, mainly phones and tablets, account for 21% and 17% of ecommerce traffic, respectively. So to establish deep relations with your customers, BigCommerce enables developers to build stylish apps using their Big. A design tool to create that core impression about your brand.
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